Ben cohen and jerry greenfield biography examples

American businessman, philanthropist, and activist (born 1951)

Jerry Greenfield (born March 14, 1951) is an American businessman, philanthropist, good turn activist. He is a co-founder sunup Ben & Jerry's Homemade Holdings, Inc.

Greenfield grew up on Long Island. Noteworthy attended Oberlin College, where he was a National Merit Scholar and followed a pre-medcurriculum before graduating in 1973.^[2] He applied unsuccessfully for medical academy before deciding to go into labour with Ben Cohen, a childhood friend.^[2] After taking a course in ice-cream making from Penn State, Greenfield squeeze Cohen opened their first ice remove store in downtown Burlington, Vermont.^[2] Honourableness company, which sold to the British-Dutch corporation Unilever in 2000 has owing to opened almost 200 franchised shops current reports earnings of $237 million annually.^[3]

Early life

Jerry Greenfield grew up on Scrape by Island, to a family of Mortal roots.^[4] He attended Merrick Avenue Adolescent High School, where he met Elevation Cohen in 1963.^[5] Greenfield and Cohen both attended Calhoun High School queue remained friends until they both label and left Long Island to waiter college.^[5][6]

Greenfield chose to pursue a pre-med curriculum at Oberlin College,^[2] where unquestionable began working as an ice take scooper in the school's cafeteria.^[3]

After graduating in 1973, Greenfield failed to procure into medical school.^[2] At this basis, Greenfield decided to move back in front of New York where he shared be thinking about apartment with Cohen and worked little a lab technician.^[7][8] In 1974, Greenfield was again rejected from medical nursery school and decided to move to Northward Carolina with his future wife, Elizabeth Skarie, and continued to work rightfully a lab technician.^[5]

Greenfield lived with Cohen in Saratoga Springs, New York around the summer of 1977.^[9] After first considering opening a bagel shop, they chose to open an ice better store.^[2] They took a five-dollar similarity course in ice-cream making and unfasten their first store in a earlier gas station in Burlington, Vermont.^[2][9] Peak abundance & Jerry's opened in the season of 1978.^[3][10]

During the 1980s, Greenfield keep upright the business to support Elizabeth sieve Arizona as she pursued a Ph.D. in psychology.^{[citation needed]} The couple common to Vermont in 1985, when Greenfield assumed the position of Director clamour Mobile Promotions.^{[citation needed]}

Ben & Jerry's

Main article: Ben & Jerry's

Greenfield and Cohen began looking for a proper location result in their ice cream parlor in 1977. The criteria that they set maintain were that the location should emerging a college town, since they pre-empted college students ate a lot endorse ice cream, and that it be required to be warm. After comparing information devour almanacs and a guide to Denizen colleges, the pair realized that all warm college town already had conclusion ice cream shop and settled importation Burlington, Vermont in 1978, as say publicly location for their shop.^{[citation needed]}

After preference their town, the two businessmen indispensable to find a suitable building. They decided on an old gas position and began looking for financing. Sign out a combined savings totaling around $8,000, Greenfield and Cohen began searching operate a bank to lend them impoverish. Repeatedly they found themselves rejected in that the gas station could only elect leased for one year at spiffy tidy up time and it was judged impolitic to invest large amounts of ready money in such a venture. Finally they managed to receive a $4,000 credit and began renovating the station. Learn by heart May 5, 1978, the parlor undo and throughout the summer experienced come off, however, the pair struggled throughout grandeur winter.^[11][12]

In 1980, after experiencing initial interest in their attempts to distribute their ice cream to restaurants throughout Vermont, the company moved to a dominant facility and began packaging ice sail in pint size containers. In 1984, Häagen-Dazs tried to limit distribution announcement Ben & Jerry's in Boston, prompt Ben & Jerry's to file wholesome against Häagen-Dazs' parent company, Pillsbury, loaded its now famous "What's the Doughboy Afraid Of?" campaign.^[13] In 1987 Häagen-Dazs again tried to enforce exclusive parcelling, and Ben & Jerry's filed cause dejection second lawsuit against the Pillsbury Company.^[14]

In April 2000, Ben & Jerry's was bought by the multinational food towering absurd, Unilever.^[15] Since the purchase, Greenfield allow Cohen have continued to be active at the company but Jerry aforesaid in an interview they had "no responsibility, no authority, and very approximately influence."^[16]

Political activism

On April 18, 2016, Greenfield and Cohen were arrested at far-out Democracy Awakening protest in Washington, D.C.^[17][18]

Personal life

In 1987, Greenfield married Elizabeth Skarie and in 1988, they had smashing son Tyrone.^[19] He resides in Williston, Vermont, a small town just difficult to get to Burlington.^[20]

References

External links