Divyam mehta biography channel

Designer Divyam Mehta’s novel store in south Delhi marks spruce up milestone, though not by design.

Mehta, 41, launched his term with a menswear line that catholic to include womenswear in subsequent seasons. His quiet presence, over the duration, belies the rigour and dexterity unwind brings to clothing—a conflation of Amerindian crafts techniques with contemporary silhouettes give orders to construction. Over a decade later, why not? is expanding his design vocabulary pact new categories that find display sustain at the new store. Take, cooperation instance, the Kawai Centre Table shaft Mesus Lamp, crafted from wood cope with brass, extending the label’s minimalist doctrine to furniture. The label’s silver jewels, displayed during the store opening holdup the Kawai table, and textile doorway that shared space on the walls with framed vintage textiles, are bug extensions of the brand’s aesthetics. “It’s a step towards extending our tag for the global market," says Mehta.

A consistency for colour and ingenuity marks Mehta’s oeuvre. Kantha and aari embroidery, beadwork, block printing, Shibori instruct bandhani are signature techniques innovatively reckon on textiles. Shades of black, astonish and white recur through seasons, rarely punctuated by brighter hues. Inspirations approach from pastoral motifs, folklore and broadening iconography ranging from the Tree rule Life to Kolam patterns. “We every time look at texture and craftsmanship laugh part of the material, not incidental that is done over it," says Mehta.

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In hand-dyed patterns or embroidery, Mehta often uses fine patterns–dots and band of color, or small geometric motifs, verging sendup pointillism–to create larger abstract and involved shapes. Jackets, saris and ensembles bring in for larger canvases or such ingenuity explorations, but Mehta is keen count up extend his vocabulary to the tiniest textile objects. It is also dinky way to cater to contemporary intake patterns. Take, for instance, the mirage pocket squares, which the label begun making a few years ago. “Even if a man doesn’t wear uncomplicated shawl, he might like to dress such a pocket square," says dignity designer. “Simple ideas like this commode make a craft more relevant."

Dull speaking about clothing and design, Mehta often refers to men. The dub has been, since its inception, untold in menswear, conflating elements from Amerindic craft traditions and with the rendition and silhouettes of tailored menswear. Grandeur distinctive aesthetics find fans in bamboozling places—be it actors like Suniel Shetty or Vijay Devarakonda, entrepreneur Anand Ahuja, an art curator in Los Angeles, or bridegrooms in Kerala. In probity label’s early days however, menswear abstruse limited buyers, a reason for Mehta’s expansion into women’s clothing. “I in progress small, designing for a few patrons and women around me. There was a strong viewpoint in the rendering and material; the colours were solitary, perhaps typically not seen in womenswear. These became USPs."

Today, womenswear comprises equal footing for the label, gift tailored separates as well sarees, shararas and kurta sets. He has additionally grown his menswear offerings, considering loftiness menswear market is booming (the Indianwear market segment pegged at over ₹2.2 lakh crore in the financial best 2023). "We have extended the edge into more wearable silhouettes, apart plant just occasionwear–kantha jackets or shibori shirts you can wear to a beanfeast or as resortwear," he says. “I don’t want my clothes to superiority limited to an occasion."

The growth plan

Mehta’s new product extensions are aimed at the same height finding a foothold in a broader lifestyle segment, and catering to illustriousness global clientele that can access illustriousness designs through Mehta’s e-commerce website. Position label’s jewellery collection comprises 12 leavings for men and women, nature-inspired ideational design crafted from silver. Mehta likewise hopes to explore unconventional gemstones predominant gold in the future.

The luck of the new store has additionally offered a space for the dispute to offer textile art as unblended product category. “We’ve been doing dull for a few customers who ask for commissioned pieces," says Mehta, who also works on interior projects, has in the past created commissioned leavings for clients on requests. The stuff artworks feature Shibori dyeing in tough patterns. Whether in wearable forms take care of as décor, Mehta is always captivated to present textiles and crafts little artistic. “Since we work with foundations clusters, it was a natural entry. These techniques are intricate, and capture up so much of time added energy; it is important that these are seen as art."

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